Snoop Dogg officially launched his jewelry collaboration, Lovechild, with Metal Alchemist and gamma. Wednesday night (Nov.13) with a glowing Los Angeles launch party. Ahead of the celebratory festivities,

Carolyn Rafaelian, renowned jewelry designer and founder of Metal Alchemist, has partnered with Snoop Dogg and Larry Jackson of gamma. to debut Snoop's new brand, Lovechild ( a bold new jewelry brand created to capture the power of love in wearable form,

Hip-hop icon Snoop Dogg expands his brand Dec. 6 with “Lovechild,” a new jewelry collection available through Reeds Jewelers.

The rap icon created the collection in collaboration with jewelry brand Metal Alchemist and gamma.: “I wanted to have a product I could share with the world that speaks to every element of who I am at this point in my life.

Snoop Dogg is spreading the love, one chain at a time. Meet Lovechild, the rapper and entrepreneur's debut jewelry line. Last night the rapper and entrepreneur hosted a party in Hollywood to celebrate the launch of his first fine jewelry collection,